Category Archives: Use Case

Evolution of Hadoop Ecosystem: AOL Advertising Experience

Categories: CDH Data Ingestion General Guest Use Case

Pero works on research and development in new technologies for online advertising at Aol Advertising R&D in Palo Alto. Over the past 4 years he has been the Chief Architect of R&D distributed ecosystem comprising more than thousand nodes in multiple data centers. He also led large-scale contextual analysis, segmentation and machine learning efforts at AOL, Yahoo and Cadence Design Systems and published patents and research papers in these areas.

A critical premise for success of online advertising networks is to successfully collect,

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