Customer Spotlight: King.com’s Climb to the Social Gaming Throne
This week I’d like to highlight King.com, a European social gaming giant that recently claimed the throne for having the most daily active users (more than 66 million). King.com has methodically and successfully expanded its reach beyond mainstream social gaming to dominate the mobile gaming market — it offers a streamlined experience that allows gamers to pick up their gaming session from wherever they left off, in any game and on any device. King.com’s top games include “Candy Crush Saga” and “Bubble Saga”.
And — you guessed it — King.com runs on CDH.
With a business model that offers all games for free, King.com relies advertising and in-game products like boosters and extra lives to generate revenue. In other words, it has to be smart in every communication with customers in order to create value for both the gamer and the advertiser.
King.com uses Hadoop to process, store, and analyze massive volumes of log data generated from the games along with other data sources such as daily currency exchange rates from the European Central bank, multiple metadata feeds, and advertising servers’ log files.
So if you don’t have plans to celebrate the long Memorial Day weekend, how about playing a game or two?
To learn more about King.com’s Hadoop-powered environment, check out the following resources:
- VentureBeat: “King overtakes Zynga as the largest social gaming company”
- TechRepublic: “How Hadoop is helping King.com ask the right questions”
- ComputerWeekly: “King.com gaming site unlocks big data with Hadoop”
- Cloudera press release: King.com gets ahead of the game with Cloudera Enterprise
Karina Babcock is Cloudera’s Customer Programs & Marketing Manager.