Traditional messaging models fall into two categories: Shared Message Queues and Publish-Subscribe models. Both models have their own pros and cons. Neither could successfully handle big data ingestion at scale due to limitations in their design. Apache Kafka implements a publish-subscribe messaging model which provides fault tolerance, scalability to handle large volumes of streaming data for real-time analytics. It was developed at LinkedIn in 2010 to meet its growing data pipeline needs. Apache Kafka bridges the gaps that traditional messaging models failed to achieve.