Wim Stoop is director, product marketing for Cloudera. In this role, he leads the marketing direction and strategic vision for Cloudera’s mission to let organizations turn data into business value at scale. Prior to Cloudera, Wim spent more than 17 years helping blue-chip companies such as IBM, BP, and HSBC solve their most data-intensive challenges in the context of their business objectives and usage scenarios. Wim is a regular speaker at industry events where organisations are deciding and defining their big data strategy and direction. Wim holds a degree in Chemical Process Technology from the Eindhoven University of Technology in The Netherlands.