Simply put, Hadoop can transform the way you store and process data throughout your enterprise. According to analysts, about 80% of the data in the world is unstructured, and until Hadoop, it was essentially unusable in any systematic way. With Hadoop, for the first time you can combine all your data and look at it as one.
Make All Your Data Profitable
Hadoop enables you to gain insight from all the data you already have; to ingest the data flowing into your systems 24/7 and leverage it to make optimizations that were impossible before; to make decisions based on hard data, not hunches; to look at complete data, not samples; to look at years of transactions, not days or weeks. In short, Hadoop will change the way you run your organization.
Leverage All Types of Data, From All Types of Systems
Hadoop can handle all types of data from disparate systems: structured, unstructured, log files, pictures, audio files, communications records, email– just about anything you can think of. Even when different types of data have been stored in unrelated systems, you can dump it all into your Hadoop cluster before you even know how you might take advantage of it in the future.
Scale Beyond Anything You Have Today
The largest social network in the world is built on the same open-source technology as Hadoop, and now exceeds 100 petabytes. It’s unlikely your organization has that much data. As you need more capacity, you just add more commodity servers and Hadoop automatically incorporates the new storage and compute capacity.
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