Cloudera Videos Hadoop World 2011: Completing the Big Data Picture: Understanding Why and Not Just What
It's increasingly clear that Big Data is not just about volume – but also the variety, complexity and velocity of enterprise information. Integrating data with insights from unstructured information such as documents, call logs, and web content is essential to driving sustainable business value. Aggregating and analyzing unstructured content is challenging because human expression is diverse, varies by location, and changes over time. To understand the causes of data trends, you need advanced text analytic capabilities. Furthermore, you need a system that provides direct, real-time access to discover hidden insights. In this session, you will learn how united information access (UIA) uniquely completes the picture by integrating Big Data directly with unstructured content and advanced text analytics, and making it directly accessible to business users.

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