BusinessWeek recently published a fascinating article on Apache Hadoop and Big Data, interviewing several Cloudera customers as well as our CEO Mike Olson. One of the things that has consistently exceeded our expectations is the diversity of industries that are adopting Hadoop to solve impressive business challenges and create real value for their organizations. Two distinct use cases that Hadoop is used to tackle have emerged across these industries. Though these have different names in each industry,
Pero works on research and development in new technologies for online advertising at Aol Advertising R&D in Palo Alto. Over the past 4 years he has been the Chief Architect of R&D distributed ecosystem comprising more than thousand nodes in multiple data centers. He also led large-scale contextual analysis, segmentation and machine learning efforts at AOL, Yahoo and Cadence Design Systems and published patents and research papers in these areas.
A critical premise for success of online advertising networks is to successfully collect,