Cloudera Developer Blog · Corporate Posts
Customer Spotlight: Learn How Edo Closes the Advertising Loop with Hadoop at Cloudera Sessions Milwaukee
The Cloudera Sessions fall series is coming to a close next week, but first we’ll make a final stop in Milwaukee, Wisconsin (on Oct. 17), where attendees will hear about edo — a company that is revolutionizing the advertising space by closing the loop between promotions and point-of-sale transactions.
In Milwaukee, edo CTO Jeff Sippel will engage in a fireside chat with Cloudera’s VP of marketing, Alan Saldich. At edo, Jeff is responsible for the strategy, planning, and execution for the systems — including Apache Hadoop — that power the edo offer platforms.
edo is a venture-backed startup that sits at the intersection of payments and advertising. It analyzes credit-card data from banking transactions to produce targeted offers for card-linked loyalty programs that are relevant and incredibly easy to redeem. Offers are preloaded on your credit card so savings happen instantly without a coupon or separate loyalty card.
This week’s Cloudera Sessions roadshow will make it to Denver, Colo., on Thursday, where the customer Fireside Chat will feature Intelligent Software Solutions (ISS) Chief Architect of Global Enterprise Solutions, Wes Caldwell. ISS helps many government organizations – including several within the U.S. Department of Defense — deploy next-generation data management and analytic solutions using a combination of systems integration expertise and custom-built software.
During the Fireside Chat, Cloudera’s COO Kirk Dunn will engage Wes in a conversation to discuss the business use cases for Hadoop that ISS sees most often in the field, primarily within two buckets: batch analytics and real-time applications. Wes will also share his thoughts on some of the more recent innovations within the Apache Hadoop ecosystem, such as Cloudera Impala and Solr integrations.
If you are local to the Denver area, it’s not too late to register for Thursday’s event. If you’re planning to attend and would like to suggest topics or questions for discussion, particularly during the Fireside Chat with Wes, comment here or tweet using hashtag #ClouderaSessions.
To paraphrase Nate Silver: “There is lots of data coming. Who will speak for all this data?”
Nearly every day, I read new articles about how Big Data is “changing everything.” Data scientists are unlocking new approaches that help researchers find the cure for cancer, banks fight fraud, the police fight drug-related crimes, and fantasy sports leaguers fight each other.
It seems like all I need is an analytics platform like Apache Hadoop and a big pile of data, and actionable insights will just leap out at me, right? Well… not quite. Hadoop makes the difficult easy and the impossible merely difficult. However, we still have to know what we’re looking for and, once we’ve found it, understand what the results mean.
Welcome to the Cloudera Connect Webinar Series!
Cloudera’s platform touches every part of your data management infrastructure, so it’s critical that it works well with partner technologies to create value beyond simple integration. We need to make sure that 1 + 1 > 2.
Join Cloudera and its partners for a new series of webinars to learn how to leverage your existing technologies, or identify new solutions, to create an end-to-end data management solution. We will cover topics including how to:
We’re kicking off the second leg of our Cloudera Sessions roadshow this week, starting in San Francisco on Wednesday and Philadelphia on Friday. The spring series of the Cloudera Sessions was a big hit, which is why we’re back with a new and improved agenda for the fall, to offer even more options that will help attendees — ranging from developers to line-of-business managers and executives — navigate the Big Data journey. The expanded fall series agenda includes an application development lab (based on CDK) that coincides with the general session throughout the morning, and two tracks for clinics after lunch.
One portion of the general session that was a big hit throughout the spring series and that will return this fall is the Fireside Chat, during which the Cloudera executive host sits with one or two customers to talk about their “real life” experiences and lessons learned with Apache Hadoop. The Fireside Chat gives local customers an opportunity to showcase the work they’re doing, and allows attendees to hear from real users what worked, what didn’t, how they got started with Hadoop, and best practices learned along the way.
The Cloudera Sessions’ Fireside Chat in San Francisco will feature a conversation among:
Welcome to our second edition of “This Month in the Ecosystem.” (See the inaugural edition here.) Although August was not as busy as July, there are some very notable highlights to report.
After three months of public beta, and months of private beta before that, Cloudera Search is now generally available. At this milestone, Cloudera has contributed its innovations and IP around the integration of Apache Solr and Apache Lucene with CDH back to the respective upstream projects. The GA of Cloudera Search also signifies the completion of a vast amount of hardening, integration, simplification, and packaging work.
Features of Cloudera Search 1.0 include:
Cloudera and Cisco are announcing a joint solution today, the Cisco Validated Design (CVD) for Cloudera Enterprise reference architecture.
What’s our reasoning behind this new reference architecture?
While the competitive pressure on enterprises vastly increases, the amount of data being ingested and managed has exploded and is accelerating quickly. At the same time, the need for timely and more accurate analytics has also increased. As a result, the need for a cost-effective, flexible and scalable infrastructure to store and process data has never been greater. We’re partnering to deliver tested and certified Hadoop infrastructure solutions and ongoing support that help take the time and risk out of deploying Apache Hadoop. The solutions provide a comprehensive, enterprise-class platform for Hadoop applications powered by Cloudera Enterprise, tested by Cisco and certified by the Cloudera Certified Technology program to streamline deployment and reduce risk.
Earlier this week, our partners NetApp and Cisco announced the Flexpod Select Family with support for Cloudera’s Distribution including Apache Hadoop (CDH).
We’re looking forward to the expansion of Flexpod Select to include Hadoop, as it provides additional options for customers to consume the benefits of the Cloudera Enterprise platform.
FlexPod Select with Hadoop is an extension of the FlexPod initiative built on the Cisco Common Platform Architecture (CPA) for Big Data. Designed for deployments that need enterprise class external storage array features, this solution offers a comprehensive analytic stack for big data that includes compute, storage, connectivity, and CDH with a full range of services such as Cloudera Manager to manage heavy workloads.
The ecosystem is evolving at a rapid pace – so rapidly, that important developments are often passing through the public attention zone too quickly. Thus, we think it might be helpful to bring you a digest (by no means complete!) of our favorite highlights on a regular basis. (This effort, by the way, has different goals than the fine Hadoop Weekly newsletter, which has a more expansive view – and which you should subscribe to immediately, as far as we’re concerned.)
Find the first installment below. Although the time period reflected here is obviously more than a month long, we have some catching up to do before we can move to a truly monthly cadence.