Author Archives: Karina Babcock

Customer Spotlight: Learn How Edo Closes the Advertising Loop with Hadoop at Cloudera Sessions Milwaukee

Categories: Events Hadoop Use Case

The Cloudera Sessions fall series is coming to a close next week, but first we’ll make a final stop in Milwaukee, Wisconsin (on Oct. 17), where attendees will hear about edo — a company that is revolutionizing the advertising space by closing the loop between promotions and point-of-sale transactions.

In Milwaukee, edo CTO Jeff Sippel will engage in a fireside chat with Cloudera’s VP of marketing,

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Customer Spotlight: Persado Makes Marketing a Data Science

Categories: Data Science Hadoop Use Case

It’s common to hear people describe themselves as being “left-brained” or “right-brained” based on their tendency to be more logical and mathematically driven (left-brained), or, conversely, to be intuitive and creatively driven (right-brained). For example, people who prefer math over art are often considered left-brained. People who get a higher verbal score on their SATs than for math are often considered right-brained.

In general, language and creative writing are considered right-brained exercises. Many people also associate marketing and advertising as a right-brained function,

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Customer Spotlight: ISS’ Wes Caldwell Speaks at Cloudera Sessions in Denver

Categories: Events Use Case

This week’s Cloudera Sessions roadshow will make it to Denver, Colo., on Thursday, where the customer Fireside Chat will feature Intelligent Software Solutions (ISS) Chief Architect of Global Enterprise Solutions, Wes Caldwell. ISS helps many government organizations — including several within the U.S. Department of Defense — deploy next-generation data management and analytic solutions using a combination of systems integration expertise and custom-built software.

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Customer Spotlight: Hear from eBay, LiveRamp, Comcast, and OCLC at Cloudera Sessions

Categories: Events Use Case

We’re kicking off the second leg of our Cloudera Sessions roadshow this week, starting in San Francisco on Wednesday and Philadelphia on Friday. The spring series of the Cloudera Sessions was a big hit, which is why we’re back with a new and improved agenda for the fall, to offer even more options that will help attendees — ranging from developers to line-of-business managers and executives — navigate the Big Data journey.

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Spotlight: How National Institutes of Health Advances Genomic Research with Big Data

Categories: Hadoop Use Case

This week, I’d like to shine a spotlight on innovative work the National Institutes of Health (NIH) is working on, leveraging Big Data, in the area of genomic research. Understanding DNA structure and functions is a very data-intensive, complex, and expensive undertaking. Apache Hadoop is making it more affordable and feasible to process, store, and analyze this data, and the NIH is embracing the technology for this reason. In fact, it has initiated a Big Data center of excellence —

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