Customer Spotlight: Learn How Edo Closes the Advertising Loop with Hadoop at Cloudera Sessions Milwaukee

Categories: Events Hadoop Use Case

The Cloudera Sessions fall series is coming to a close next week, but first we’ll make a final stop in Milwaukee, Wisconsin (on Oct. 17), where attendees will hear about edo — a company that is revolutionizing the advertising space by closing the loop between promotions and point-of-sale transactions.

In Milwaukee, edo CTO Jeff Sippel will engage in a fireside chat with Cloudera’s VP of marketing, Alan Saldich. At edo, Jeff is responsible for the strategy, planning, and execution for the systems — including Apache Hadoop — that power the edo offer platforms.

edo is a venture-backed startup that sits at the intersection of payments and advertising. It analyzes credit-card data from banking transactions to produce targeted offers for card-linked loyalty programs that are relevant and incredibly easy to redeem. Offers are preloaded on your credit card so savings happen instantly without a coupon or separate loyalty card. 

For merchants, edo leverages data to provide insightful retailer metrics — tracking new customers, the increase in order size, and repeat visits — for a better understanding of customer behavior. 

I’m sure I’m not the only one who’s found myself time and again in line at a retail store, rummaging through my purse only to discover that I left my coupon at home. Imagine having your purchase automatically discounted — no coupon required! 

Hadoop allows edo to capture large volumes of detailed transaction data to ensure the offers delivered to consumers are highly targeted and relevant, while also meeting the advertiser’s goal.

If you’re based in the Milwaukee area and want to learn more, be sure to attend next week’s Cloudera Sessions event! 

 Karina Babcock is Cloudera’s customer programs and marketing manager.