Hadoop World 2010: Speaker Highlights

Hadoop is increasingly being adopted by many Fortune 500 enterprises. Some of the speakers featured at Hadoop World this year include leading companies who have been able to create new value for their business using Hadoop. The presentations at Hadoop World are focused on how Hadoop is solving business problems for these enterprises.  Below are three examples of leading enterprises that will present how Hadoop has impacted their businesses.

GE, Product Manager, Linden Hillenbrand, will be talking about how Hadoop has improved GE’s Marketing & Communications functions.  One capability GE has implemented is assessing the external perception of GE–positive, neutral, or negative–through various marketing campaigns.

eBay Engineering director of Analytical Platform Development, Anil Madan, is presenting “Hadoop at eBay.” One of eBay’s largest assets is the large amount of user data they have collected. By sourcing huge volumes of this data into the HDFS cluster and running click stream and transactional data analysis eBay gets a better understanding of user behavior as well as search quality.

Hadoop World is a great way to learn how Hadoop is being used to power today’s modern enterprises. These presentations will help you understand how Hadoop improves your data storage and processing environment and directly impacts your business.

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